Corporate Responsibility and Marketing Strategies Essay Example for Free

Corporate Responsibility and Marketing Strategies Essay Apple corporation bases its success on â€Å"creating innovative, high quality products and services and on demonstrating integrity in every business interaction.† According to Apple, four main principles contribute to integrity: honesty, respect, confidentiality, and compliance. To more thoroughly detail these principles, Apple has drafted a code of business conduct that applies to all its operations, including operations overseas. Apple disappointed socially responsible investors. Apple has come under fire since around 2006 as details emerged surrounding the workplace environment at Apples Chinese suppliers. An article in The New York Times publicized unsatisfactory worker conditions, which included grueling 24-hour shifts, overcrowded dorms, exposure to toxic chemicals, and horrific explosions. Foxconn Technology Group operates many of the plants in question in Chengdu, China. When it comes to customers, Apple is said to be a bold innovator that leads the industry into new directions and forces others to follow. However, when it comes to the management of its supply chain and treatment of workers in the Chinese factories that make its products, Apple hides behind the constraints of prevailing industry practices. What is even more disconcerting is the fact that these practices are in violation of not only local and national laws, but also of Apples own voluntary self-imposed code of conduct. Most of Apples worker-related problems were focused on Apples manufacturing partner Foxconn and its subsidiaries. Apples China operations first caught international attention in June 2006 with a long story in Britains Mail on Sunday.1 This was followed by a series of similar stories in other leading international news media, and has continued to this day.2 Because of Foxconns secrecy, it is well-nigh impossible to develop an accurate assessment of the problems in the factories owned and operated by Foxconn and its various subsidiaries. However, a brief description of extreme conditions prevailing in these factories and widely reported in the  media gave the readers some indication of the enormity of the problems that likely to existed in those plants. Apple has audited many of its suppliers and found violations of its Supplier Code of Conduct, but requesting its suppliers improve working conditions is not as powerful as changing suppliers to ones with more humane conditions. Part of the problem is that Apple has no legal liability for what happens in Chinese factories owned by separate manufacturers. Environmental organization Greenpeace had frequently campaigned against Apple, requesting elimination of non-recyclable hardware components, the removal of toxins from iPhone hardware, and a comprehensive take-back plan to prevent Apple products from ending up as waste. Greenpeace also began a protest in 2003 against Apples use of toxic PVC plastics and brominated flame retardants, or BFRs, in Apple’s products. Apple eliminated these chemicals in 2008, becoming the first laptop maker to do so (Corporate Responsibility Spotlight: Apple, September 14, 2012.) Workers assembling iPhones, iPads and other devices often labor in harsh conditions, according to employees inside China’s plants, worker advocates and documents published by companies themselves. Problems are as varied as onerous work environments and serious — sometimes deadly — safety problems. Under-age workers have helped build Apple’s products, and the company’s suppliers have improperly disposed of hazardous waste and falsified records, according to company reports and advocacy groups that, within China, are often considered reliable, independent monitors. The suppliers demonstrated disregard for workers health. In 2010, 137 workers at an Apple supplier in eastern China were injured after the workers were said to have been ordered to use a poisonous chemical to clean iPhone screens. In 2009 two explosions at iPad factories, including in Chengdu, killed four people and injured 77. Before those blasts, Apple had been alerted to hazardous conditions inside the Chengdu plant, according to a Chinese group that published that warning (Duhigg, Charles and Barboza, David. In China, Human Costs Are Built Into an iPad, (The NewYork Times) January 25, 2 010.) The publications outlining the ethics and social responsibility violations of Apple caused more consumers to actually start to wonder where and how Apple products are manufactured. Consumers have focused on Apples remarkable products rather than how they are produced. The New York Times story on iPad working conditions, for example, generated 1,770 reader comments. Many, if not most, blasted Apple  or the overall system of cheap labor. And an online petition prompted by the This American Life piece that called for Apple to protect Chinese workers had garnered roughly 166,000 signatures—and counting. I determined that Apple’s customers would be willing to pay more for its products if Apple had to increase selling prices in order to provide better wages and benefits for suppliers’ workers. Apple seems to make people crazy, described as a cult because it has such a vociferous following.† The Secrecy Strategy† (Moltz, John., Why Apple Drives People Crazy. Macworld. Feb2013, Vol. 30 Issue 2, p100-100. 1p). Stock-market and financial analysts are known to always have had a hard time understanding Apple because Apple does not sell commodity products or chase market share at the cost of everything else. Its modus operand i is: Enter a market, stake out the high end, and scoop up all the profit. As copycats such as Samsung flood the low end, Apple continued to hold the high end by evolving and differentiating products, while looking for new markets. One key approach used is to never telegraph punches; that way, no would know which market would be remade next. Hence Apples famous veil of secrecy, which further frustrated analysts. The bottom line was that the appeal of Apples products and its business strategies were said to be inscrutable, which made the company a Rorschach test. People saw what they wanted to see, and the idea that Apples fortunes are plummeting is more appealing to many than the idea that it might continue to ride high. The appeal of Apples products and its business strategies are believed to be both inscrutable. Apple joined the FLA in 2012 following intense public attention over allegations of widespread problems at Foxconn, China’s largest private employer. The FLA said both Apple and Foxconn â€Å"have agreed to ongoing assessments by FLA in order to ensure that labor practices meet FLA standards and remain in compliance for the long term.† Current and former Apple executives, moreover, say the company had made significant strides in improving factories in recent years. Apple has a supplier code of conduct that details standards on labor issues, safety protections and other topics. The company has mounted a vigorous auditing campaign, and when abuses are discovered, Apple says, corrections are demanded. And Apple’s annual supplier responsibility reports, in many cases, are the first to report abuses. This month, for the first time, the company released a list identifying many of its suppliers. Apple has continued to be aggressive in  calling out suppliers who dont meet up to its code of conduct. In January, Apple said it had fired Pingzhou Electronics after it was found to be hiring underage workers. Apples Supplier Code of Conduct sets the minimum age for workers at 15. (Apples Labor Practices In China Scrutinized After Foxconn, Pegatron Reviews. Forbes.com. 12/12/2013, p2-2. 1p. 1 Chart). What made Steve different from other marketers, is that he understood that his job as a marketer was not to focus on making money or sales, and, unlike other marketers, Steve’s marketing skills was seem in the way he presented his products: Here are some of the quotes that reflect Steve’s focus in business: If it could save a person’s life, could you find a way to save ten seconds off the boot time? You‘ve got to start with the customer experience and work back toward—not the other way around. Being the richest man in the cemetery doesn’t matter to me. Going to bed at night saying that they had done something wonderful is what mattered to Steve. Steve made the marketing process simple; if he gave people what they want, educated them on why they needed it, showed them how it will improve their lives, and why no other competitor’s products could compete with the convenience and ease of use of yours, customers would be willing to spend. References Apples Labor Practices In China scrutinized after Foxconn, pegatron reviews. Forbes.com. 12/12/2013, p2-2. 1p. 1 Chart. Apple’s Marketing Strategy – Sell On Value, Not Price. Retrieved from http://www.chrisnosal.com/apples-marketing-strategy-sell-products-on-value-not-price/ (Duhigg, Charles and Barboza, David.( January 25, 2010). In China, human costs are built into an iPad, (The NewYork Times). Frauenheim, Ed. February 6, 2012. Bad Apple: Could the era of exploitation outsourcing be near its end? Retrieved from http://www.workforce.com/blogs/2-work-in-progress/post/bad-apple-could-the-era-of-exploitation-outsourcing-be-near-its-end) Kannel, Charlie, The Motley Fool (September 14, 2012) Corporate responsibility spotlight: Apple. (Daily Finance). Ira Kalb, Marshall School of Business, USC . (September 13, 2013) Apples Cheap iPhone might not be that affordable, but it does protect the brand (Business Insider). Retrieved from

Fulfillment is Gained Through Philosophical Thought Essay -- philosoph

Fulfillment is Gained Through Philosophical Thought The ability to think philosophical is the ability to truly understand and know ones surroundings and everything that influences those surroundings to the degree that knowledge becomes the ultimate understanding and appreciation of the surroundings without question. With this ultimate understanding, a philosopher is able to appreciate life and live life to a fuller degree than the average person. Unfortunately, becoming a philosopher or even recognizing a philosopher can be difficult. Therefore, in order to live a philosophical life, one must understand what philosophy is and have a clear perception of why they desire a life as a philosopher and the hardships that ultimately coincide with it. A philosopher is a person that desires one part of something no greater than the other. He eagerly and freely tries all kinds of learning and avidly wants more knowledge at all times. Unfortunately, a â€Å"true philosopher† can be confused with a person of similar characteristics, a person of sight and sound. The true philosopher is one that searches for the truth behind something that is, unlike the person of sight and sound that only sees or hears what is and then moves on to the next thing, only viewing and listening to it and only appreciating what they can see and hear. The true philosopher searches for the eternal truth behind what is or what is not in determination of reaching the ultimate conclusion on that which is. For example, if we use beauty as a subject, a person of sight or sound would view or hear something beautiful and know it is beautiful and enjoy its beauty and that is it; they would not however search or desire the nature of beauty itself (476 b-c). This is what separates a true philosopher from a person of sight and sound. Thus, a philosopher not only enjoys the object that is beautiful, but he appreciates the meaning of beauty, comparing it to other beautiful things, desiring and embracing the ultimate nature of beauty along with the physical object that is beautiful. The understanding of this beauty as itself allows the philosopher to fully and ultimately understand, like or dislike, or question or conclude anything that he may further want to comprehend on the subject of beauty. Thus, comprehension of this sort gives the true ph ilosopher knowledge of beauty rather than simple opinion. ... ...ot want to share the philosophical knowledge that the philosopher is willing to give because of their predetermined ideas and beliefs. Unfortunately, this refusal and harshness the majority exhibit towards philosophy is caused by those outsiders, rulers and guardians of the city, who do not belong and who have abused one another by indulging in quarrels and arguments in a way that is wholly inappropriate to philosophy (500 a-c). Until the time when philosophers control the city as guardians, they will have to be careful, yet dedicated, to the task of philosophical teaching and thought. With an ultimate understanding and appreciation of the surroundings a philosopher holds as knowledge, he is able to see the truest meanings of life. Unfortunately, not being appreciated by all people and having difficult times at reaching the true understandings for some things weighs hard on a philosopher. Yet, with his courage and high-mindedness, the philosopher is able to be patient with his hardships. Eventually, while forming an understanding and knowledge of everything that surrounds him, the philosopher learns to live a life of fullness, appreciating all that is and all that might not be.

Philosophy of Mind Essay

Since centuries, our philosophers have been trying to unravel mysteries of our memory, thought processes, different emotions, will power and imaginations culminating into what is known as different intellectual and conscious part of our personality.   Our mind, as our great literary figures have posited, is a stream of our consciousness and is a part of our brain’s inherent processes. Our mind is a place where our reasoning power gets the shape and takes the practical form. As also said in Indian Vedic philosophy, He who knows the receptacle (Ayatana) verily becomes the receptacle of his people. Mind is verily the receptacle (of all our knowledge).† – (Chhandogya Upanishad, V-i-5.) Different studies by our philosophers have been compounded into various theories each delving into the depth of various aspects of our mind processes. Its earliest studies have been found in the works of Zarathushtra, Mahatma Budha, Plato, Aristotle, Adi Shankara and many more ancient Greek and Indian Philosophers.   Many of the pre scientific philosophers based their theories on relationship between the mind and the soul, supernatural elements of faith, having a feeling of closeness with divinity or god, but on the other hand modern theorists based their theories on their research and scientific studies of the brain. These theories rely heavily on the fact that the mind is a phenomenon of the brain and is a tantamount of consciousness. The study of the relationship between the body and mind is the most central aspect to the philosophy of mind, despite of the fact that there are number of issues related to the nature of the mind which does not take into consideration its relationship to the physical body. The most crucial and complex differences of thoughts are arising among different theorists regarding the exact and most appropriate theory of mind. Though various theorists have developed their own different versions to make us understand our own functioning of mind yet as more and more theories are coming up, more and more it is getting difficult to come out with the best theory of all. As all theories are able to capture the intensity of readers to make us understand the core of our mind and thoughts, yet it is very challenging to understand â€Å"Which is the best?† Here I am trying to unravel the mystery to understand which theory-Dualism, mind-brain identity or functionalism is a correct theory to understand all about mind. Dualism is a most important school of thought that has tried to solve the most paradoxical and most important relationship of mind and body problems. It has tried to make several attempts to sure that mind and body in some way or the other detach from each other. Roots of Dualism dates far back to Plato, Aristotle and the Sankhya and Yoga schools of Hindu philosophy but in a most precise way it was understood by Rene Descartes only in the 17th century. His philosophical disposition is based on the fact that the mind is independent in itself and constitutes two different kinds of substances like â€Å"res extensa meaning extended things, physical things† and â€Å"res cogitans means thinking things†, (Descartes, Online Edition ). The thinking things are beyond the dimensions of time and space and are thus separate in itself whereas Property dualists thinks that there are several independent properties known to us. It is quite clear from his disposition that he is trying to explain the importance and concept of soul, giving religious discourse. But in this all, he has tried to explain that there is an interaction of mind in pineal gland, from where there is a control on bodily actions and receive sensory perceptions. But this approach of Dualism is not without criticism as its properties are more of dubious in nature. Their theory is based on religion and their ardent faith but no element of scientific fact is found in this. If we visualize and understands that if there is a soul in our physical body and the soul can have drastic effect then it is quite natural that it should be able to generate new energy to bring the bodies into moment.    It is argued that if the soul exists and it can affect the body then it must be able to create new energy to move the body, but this is sheer violation of the theory of the conservation principle.   Owen Flanagan, in his The Science of the Mind says,†If the mind according to Descartes is not a physical system therefore it also could not have any energy to prove herself but in-order to increase this physical energy, the need of the hour is to get it transferred from other physical system but it is not possibl†e. (Owen Flanagan, pp. 21, Mind creators.com). To overcome the limitations of the Dualism, several philosophers and psychologists began to ignore the very concept and existence of mind itself and by doing so their expectations to touch the cord of mind began to flow towards the realistic parts of our lives. Therefore in the beginning the new generation of philosophers came up with what is known as Type Identity Theory.  Ã‚   They posters the view that though the structure of every person’s brain is similar yet in the brain of every person there are certain differences therefore it is not possible to find oneself in a position of same neurological state. Therefore this theory soon took the shape of Token Taken theory implying that if there are two people having different neuropsychological states, then what is it that brings them into the same mental state? And to this they answered that it is due to the function of those two states only that had created them same. This leads to functionalism theory, which says that, â€Å"Two different brain-state tokens would be tokens of the same type of mental state if the two brain states had the same causal relations to the input stimulus that the organism receives, to its various other â€Å"mental† states, and to its output behavior†. (Functionalism, online edition). In simple words, he said that there were supposed to be two thoughts, which are same, and all of the inputs, internal and external, lead to the same output. With this statement, psychologists tried to bring all the conditions of the mind set in equilibrium. This leads to the functionalism theory. Though there are several problems to this approach too yet we can very say that if this theory of functionalism is adopted, it will take us into next major breakthrough, but all is not well with Functionalism too as it failed to explain in clear terms the fact that even if there are conditions of different physical states which gives different material phenomenon, then there is no possibility of different physical structures to regain equality.  Ã‚   . While there is a great controversy to come at the concrete conclusion about which one is correct â€Å"theory of mind,†, but it is a matter of fact that functionalism is the most popular theory among scientists as well as philosophers of today. According to this theory, all the aspects of mental state like beliefs, pains, hopes, fears, etc. depends and are divided on the bases of their activity and are characterized by the jobs they do, or in other words according to the functions that they perform. Just like computers understands the main idea behind our thoughts process in the same way our brains captures our thought processes from our mind and induces us to act accordingly. WORKS CITED Anderson, David. â€Å"Introduction to Functionalism† Consortium on Mind/Brain Science Instruction. Internet. (2006) Available: http://www.mind.ilstu.edu/curriculum/functionalism_intro/functionalism_intro.php?modGUI=44&compGUI=1403&itemGUI=2447, March 5, 2008   Cofer, David. â€Å"Dualism† MindCreators.Com Internet. (2002) Available:   http://www.mindcreators.com/Dualism.htm, March 5, 2008 Cofer, David. â€Å"Functionalism† MindCreators.Com Internet. (2002) Available: http://www.mindcreators.com/Functionalism.htm, March 5, 2008 McAdoo, Oliver. â€Å"Critically discuss the idea that mental states are identical to physical states† arrod.co.uk Internet. Available: http://www.arrod.co.uk/essays/mind-brain-identity.php, March 5, 2008 Chance, Tom. â€Å"Mind-brain identity theory† Internet. Available: http://tom.acrewoods.net/research/philosophy/mind/identitytheory, March 5, 2008 Swamy   Sivananda, â€Å"Mind – Its Mysteries & Control†, The Divine Life Trust Society, 1994, World Wide Web Edition, 1998, A Divine Life Society Publication, Internet Available, http://www.dlshq.org/download/mind.htm Flanagan, Owen (1991). The Science of the Mind, 2nd edition. MIT Press. pp. 21.

Article Review of The Sarbanes Oxley Debacle - 448 Words

Article Review: SOX The article entitled The Sarbanes - Oxley Debacle written by Henry Butler and Larry Ribstein discusses their viewpoint of the eponymous piece of legislation. From the adjective that the two use in describing the Sarbanes Oxley Act, it is obvious that they are critical of the legislation and believe that it fails in its endeavors to create accountability or punishment for organizations and businesses that fail to perform ethically and legally. In 2002, the United States government passed a law which is called the Sarbanes-Oxley Act (SOX). It is also known as the Public Company Accounting Reform and Investor Protection Act or the Corporate and Auditing Accountability and Responsibility Act. The intention of the legislation was well-intentioned and the authors do not deny this point. What they believe is that the issues that are discussed in the Sarbanes-Oxley Act are not being properly resolved with the piece of legislation and that it requires substantial alteratio ns if not outright abolition. One of the major issues that Butler and Ribstein (2006) take with the Sarbanes-Oxley Act is that the law was put into place quickly and in response to current economic disasters. Instead of allowing time to pass and for substantial amounts of analyses to be conducted in order to determine the best course of action, legislators were responding to several high-profile cases of business malfeasance, such as in the case of the Enron Corporation. People of theShow MoreRelatedCase Study : Accounting Information Systems3399 Words   |  14 Pagesthe AIS. Michael Koss never took the time to look at the financial records of the company. Even though he was the CEO of the company, he never took adequate time to read and compare the financial statements on a monthly or yearly basis. 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